The first O · Youth
Young people standing at the edge of the working world. ITE, polytechnic and university students looking for a place to belong and a future that makes sense.
The OXO universe
co-exist
Co-exist is the heartbeat.
A brand that teaches us how to co-exist in relationships, across generations, industries and worlds.
What OXO is
OXO connects young people and business owners at one crossing point, so two worlds that rarely meet can build something real together. That's the X. That's OXO.
The X · Co-existence
The crossing point where different worlds meet. Everything OXO does happens at the X: the conversation, the emotion, the opportunity, the partnership. The X is OXO.
The second O · Business
SME owners who built something real but cannot reach the generation they need, searching for the same crossing point from the other side.
The brand architecture
Co-exist is expressed differently in each pillar, but the heartbeat is always the same.
01
OXO Conversation
Youth ↔ Business ownerA platform where young people network with business owners through one honest, unfiltered fireside conversation, and in turn gain internships and meaningful employment. No agenda. No PowerPoint. Youth voices first; owners listen.
- The room
- 15 young people (ITE, poly, uni), 30 SME owners, 1 convener with 30 years of workspace experience.
- The format
- A bi-monthly fireside built on one honest question. Youth voices first, owners listening.
- The outcome
- Internship matching at the informal close, into a structured programme, into meaningful employment.
02
OXO Projects
Child ↔ ParentAn original OXO character born from the duality of emotions, the tension between who you are and who the world expects you to be. Vivia builds the bridge between child and parent, enabling communication across generations.
- The creators
- Kasia, Riane, Hannah and Joel, four young people who created Vivia during an 8-week internship at OXO.
- The character
- Emotional duality, existing between two identities. A story every young person immediately recognises.
- The reveal
- Vivia becomes something physical, something you can hold, shown at OXO Conversation #2, September 2026.
03
OXO Opportunities
Youth ↔ EconomyReal, accessible work for young people. Part-time gigs that let them co-exist meaningfully in the economy before full employment, building relevance, income and confidence while they grow.
- Flexible gigs
- Part-time and flexible opportunities sized for students and early talent.
- A bridge
- Connects education to employment. Co-existence, not competition.
- The payoff
- Relevance, income and confidence built before the first full-time role.
04
OXO Partnerships
Industry ↔ IndustryCollaborations between brands, IP owners and industries. This is where the OXO community becomes a business, generating revenue through shared creative ventures. Pillar 04 funds the other three.
- Quby × Science Centre
- Next-gen energy, signing in progress.
- Peanuts™
- Joy and nostalgia, licensed since 2024, featured at Changi Airport T3.
- Byjolyn
- Animated office life, an Office Planner collaboration.
She was not created by a design agency. She was created by four young people sitting with their own emotions.
On Vivia, the OXO character
Co-exist is the thread that runs through all four pillars. The first three build the community and the credibility. The fourth turns that community into a business, and funds everything else.
01-03Conversation, Vivia and Opportunities build the community and the credibility.
04Partnerships monetises it, the revenue engine that powers the movement.
The drop · OXO Conversation
Fireside #1 is coming.
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